GBP Audit

How do AI agents see your Google Business Profile?

Your Google Business Profile is a primary data source for AI recommendations. Enter your GBP URL to find out what ChatGPT, Claude, and Gemini learn from your profile — and whether that’s helping or hurting you.

Free visibility scanResults in 2 minutesNo credit card

See live examples

Profile Analysis

What AI extracts from your GBP

AI agents read your business categories, attributes, hours, services, Q&A, and reviews. We analyze what they conclude and whether your profile is optimized for AI comprehension — not just human visitors.

Local Queries

Track AI recommendations in your area

We run location-specific queries across all major AI platforms: “best [service] in [city],” “[service] near [neighborhood],” and more. See which queries mention you and which ones send customers to competitors.

AI Overviews

Your presence in Google AI Overviews

Google AI Overviews appear at the top of search results for millions of queries. We specifically track whether your business appears in these AI-generated summaries and what drives inclusion.

Action Plan

Specific steps to improve your GBP for AI

Get prioritized actions: categories to update, review response strategies, Q&A optimization, photos to add, and content to create. Every recommendation is designed to improve how AI agents perceive your business.

How it works

Your GBP through
the eyes of AI

Google Business Profile data feeds directly into AI recommendations. We show you exactly what AI agents extract from yours.

1

Paste your GBP URL

Enter your Google Business Profile URL. Pendium analyzes your listing the way AI agents do — reviews, Q&A, categories, photos, business attributes, and response patterns.

Enter GBP URL
2

We simulate local queries

We run location-specific and service-specific queries across ChatGPT, Claude, Gemini, and AI Overviews — the same questions your potential customers ask every day.

Simulated local queries
3

See your visibility breakdown

Get platform-by-platform, persona-by-persona, topic-by-topic visibility scores. See exactly where AI recommends you, where it doesn’t, and who it recommends instead.

Visibility score breakdown
4

Get improvement recommendations

Receive prioritized actions — profile optimizations, review strategies, content to create — designed to make AI agents recommend your business more often in local queries.

Improvement recommendations
Google ecosystem advantage

Your GBP feeds AI Overviews directly

Google AI Overviews pull data directly from Google Business Profiles. Your categories, reviews, Q&A, and business attributes shape what millions of people see before they ever click a link. We audit every element for AI impact.

GBP to AI Overviews pipeline
Review analysis

What AI concludes from your reviews

AI agents analyze review sentiment, themes, and patterns to form opinions about your business. We show you exactly what AI extracts from your reviews — the good, the bad, and the opportunities to improve perception.

Review analysis for AI
Local dominance

Own your category in AI’s recommendations

When someone asks AI for “the best [service] in [your city],” you want to be the first recommendation. We track every local query in your category and show you exactly what it takes to get there.

Local category dominance
FAQ

Questions, answered.

Why does my Google Business Profile affect AI recommendations?
Google Business Profile is one of the most authoritative sources of local business data. AI platforms — especially Google AI Overviews, but also ChatGPT and Claude — use GBP data to understand what your business does, how customers rate it, and whether to recommend it. An optimized GBP improves visibility across all AI platforms.
I already rank well on Google Maps. Why do I need this?
Google Maps ranking and AI recommendations are different systems. You can rank #1 on Maps but be completely absent from ChatGPT’s recommendations or Google’s AI Overviews. This audit specifically checks your visibility in AI conversations, not traditional search rankings.
Do you modify my Google Business Profile?
No. Pendium only reads and analyzes your public GBP data. We never modify your profile. We show you what AI sees and recommend improvements that you implement directly on your Google Business Profile.
How does GBP data flow to other AI platforms?
While Google AI Overviews has direct access to GBP data, other platforms like ChatGPT and Claude incorporate Google Maps and GBP information through their training data and web access. A well-optimized GBP improves your visibility across all AI platforms, not just Google.
What GBP elements matter most for AI?
The most impactful elements are: accurate business categories, complete and detailed service descriptions, recent and high-quality reviews with owner responses, answered Q&A, and up-to-date business attributes. Our audit checks all of these and prioritizes what to fix first.

Audit your GBP for AI agents

Paste your Google Business Profile URL and see how AI interprets your listing. Free, instant results.