Find out what AI is saying about your dealership
Car buyers are asking ChatGPT which dealership to visit before they ever set foot on your lot. Make sure AI sends them to you — not the dealer across town who figured this out first. No tech skills required — you’ve got enough to deal with between floor traffic and F&I.
Everything you need to get recommended.
Track how every AI platform sees your dealership
Get visibility scores across ChatGPT, Claude, Gemini, and more — broken down by buyer type, topic, and query. See where AI recommends you and where it sends shoppers to competitors.
Publish content that helps AI recommend your dealership
Model comparisons, service guides, financing explainers — all AI-optimized and published automatically. The kind of content that makes ChatGPT say your name instead of the other guy’s.
Make sure AI can read your site
If AI can’t crawl your website, it can’t recommend you. Our audit checks everything AI needs to learn about your dealership. Because that DealerSocket template site from 2018 might need some help.
Find every source AI uses to learn about dealerships
See the 200+ websites AI references when talking about dealers in your area. Cars.com, Edmunds, DealerRater — we track which sources mention you and where the opportunities are.
All the visibility,
none of the lot walks
Most dealerships have no idea what AI tells potential buyers about them. Your CSI scores might be great, but ChatGPT has opinions of its own. Pendium handles everything so you can focus on what matters: moving metal.
We learn your dealership
Enter your website URL or Google Business Profile. Pendium analyzes your online presence — inventory focus, reviews, service departments, brand reputation — and builds a complete profile.
We simulate real car buyers
We create detailed personas — the first-time buyer comparing compact SUVs, the fleet manager looking for deals, the parent who needs a minivan yesterday — and run their real queries across ChatGPT, Claude, Gemini, and Google AI Overviews.
You see where you stand
Get visibility scores across every AI platform, persona, and topic. See where AI recommends your dealership, where it sends shoppers to competitors, and where you’re invisible.
We identify what to improve
Pendium generates prioritized actions — content to create, pages to optimize, topics to target. Everything needed to make AI agents recommend your dealership over the competition.
We create content for AI agents
Model comparison guides, service specials explainers, financing FAQs, and trade-in content — all designed to help AI agents recommend your dealership to the right buyers.
We keep improving 24/7
Pendium continuously monitors your visibility and publishes new content. When next year’s models drop and competitors change their game, your AI presence keeps growing.
Your next buyer asked AI which dealer to visit.
Were you recommended?
People don’t just search “car dealers near me” on Google anymore. They ask ChatGPT to compare dealers, recommend reliable service departments, and even explain financing options. And AI gives specific answers.
73% of users trust AI recommendations over traditional search results. If AI isn’t recommending your dealership, you’re losing ups before they even pull onto the lot — and your competitor’s BDC didn’t even have to pick up the phone.
Pendium shows you exactly what every major AI platform says when someone asks about dealerships in your area. Then we engineer the content that gets you recommended — so the next buyer who asks ChatGPT comes to your showroom.
See exactly what AI tells car buyers about you
Track how ChatGPT, Claude, Gemini, and AI Overviews talk about your dealership across dozens of topics — from new car inventory and trade-in values to service quality and financing. See which conversations mention you, which mention competitors, and where you’re invisible.
Understand your buyers’ AI journey
AI gives different answers to different people. A first-time buyer comparing SUVs asks differently than a fleet manager or a retiree looking for reliability. We simulate real buyer personas and run their actual queries so you see how AI responds to every type of customer.
Content designed to influence AI agents
Pendium creates content to help AI agents understand your dealership and recommend you. Model comparisons, financing guides, service department spotlights, trade-in explainers — all structured for AI comprehension and published to the sources AI trusts.
Monitor thousands of real conversations buyers have with AI
Every day, car shoppers ask AI about dealers, models, pricing, and service. Google’s AI Overviews answer before they ever see your website. Pendium monitors all of it continuously.
ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — each forming their own opinion of your dealership
We run the same questions car shoppers actually ask — from “best dealer for oil changes” to “who has the best trade-in deals”
From first-time buyers to fleet managers — we simulate diverse buyer personas
Questions, answered.
What does “AI visibility” mean for my dealership?
Which AI platforms do you monitor?
How long until I see results?
Do I need to be technical?
What makes this different from my current digital marketing?
Can this help with service department visibility too?
Start getting recommended by AI
Enter your dealership website to see exactly what ChatGPT, Claude, and Gemini say about you. Free, instant, and more useful than your last OEM meeting.