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361 Degrees is winning the NBA signature conversation in AI answers, but the running side is wide open.

With a visibility score of 54, the brand is firmly in the performance conversation, particularly for basketball gear where athlete signal is strongest.

361 Degrees's baseline score
54/100
ModerateCatalog connected · 250 products

361 Degrees has built a strong foothold in AI discovery through high-profile athlete associations and technical performance reviews. While it currently competes well in the basketball niche, there is a significant opportunity to earn more generic 'best running shoe' recommendations by leveraging its award-winning tech history.

What we see
  • The brand has exceptional visibility for signature athlete queries (Nikola Jokić, Aaron Gordon) due to heavy creator and editorial coverage.
  • Visibility for generic 'best performance basketball shoe' queries is growing but often loses out to 'Way of Wade' and Nike in chat model responses.
  • Reddit and YouTube (Foot Doctor Zach, WearTesters) are the primary drivers for the brand's presence in Gemini and AI Overviews.
  • The global site 361sport.com is frequently cited in community discussions as the best source for the full catalog, though users express confusion over regional site differences.
  • Citations for the running line (e.g., Flame, Sensation) are less concentrated than the basketball line, leading to lower scores in general fitness prompts.
Business goals 361 Degrees is likely trying to hit
  • Expand market share in the premium basketball segment through signature athlete lines
  • Increase brand recognition in the US and European markets among competitive runners
  • Leverage mid-market pricing to capture value-conscious performance athletes
  • Differentiate technical foam technologies against established Western incumbents